Gildan

Gildan Activewear

B2B Revitalization

Apparel Manufacturing
Gildan Activewear manufactures and sells apparel products to wholesale distributors, screen printers, or embellishers, as well as to retailers and consumer brand companies. Their websites, Gildan.com and AnvilKnitwear.com, needed an updated and unified eCommerce experience, with a mobile-conscious single back-end platform. With this in mind, we proposed a solution that Gildan can build upon over time to achieve their earning objectives.
Gildan and Anvil comparison
Today’s eCommerce landscape must adopt a decidedly shopper-centric view that is accessibility-compliant and mobile-friendly.
Functionalities on mobile device
Anvil mobile and tablet web pages
We created a personal, always-on product including key features such as message prioritization, improved layout, house of brands navigation, breadcrumbs, cascading search, recently viewed products, and social media components.
Product detail page hero
Product detail page specifications
Product detail page footer
Desktop designs

Credits

Visual Designer
Edward Phung
Creative Director
Sean Feeney
Director of User Experience
Jane Hayes
Strategist
Lindsay Stanford
Art Director
Michael Kotevich
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