Chapeau! The AI Agency
It’s for others… and for each other
Communication Services
Chapeau! is a design agency with three unified disciplines: experience design, data design, AI design. They grow businesses with the fundamental belief that you (the client) matters. We created a brand to showcase this care and consideration to their clients and plays with the metaphoric hat.
Using our alphabet, the logo dramatizes the tipping hats between the characters. The “P” is the centre focus, and all the other letters forms are invited to participate.
To compliment the wordmark, we created a custom font with varying x-heights that ascends and descends between letters. A clockwise rotating animation was also used to denote the Chapeau! gesture.
Credits
Art Director
Edward Phung
Creative Director
Peter Deak
