POKERithm
It’s about poker.
Entertainment & Gaming
POKERithm is a free service with two offerings: a media and content company (Pro League) and an online gaming platform (Smart Game). Their patented algorithm measures and stacks each competitors’ plays to prove that poker takes real skill. We created an identity to be radically inclusive and redefined Poker in a positive light.
A fresh palette humbled the game and brought a new energy to the sports fan. We deconstructed the stigma and invited any poker player, irrespective of experience or ability, to watch or play.
The thirteen cards became the characters, and the four suits emerged into fun and playful heroes. They are a visualization of the POKERithm algorithm.
Instead of the dark and deep settings of casinos, our poker is transparent and open, and the art rests confidently on the canvas.
Credits
Art Director
Edward Phung
Creative Director
Peter Deak
Technical Director
Darko Antic
Director of User Experience
Steven LeMay
Motion Designer
Liv Tabacaru
