PureFacts Financial Solutions
High tech wealth
Financial Technologies
PureFacts is a tech-driven financial services software company based in Toronto. Their primary product is a suite of fees & reporting aimed at advisors. We created an art that told their story of complex math and established their credibility in the historic financial district.
Our photographs captured the union of new (high-tech) and old (finance) architecture. Their intricate craftsmanship is a reflection of PureFacts passionate “math geeks”.
The visual language included a larger library of math symbols that extended from the wordmark and a free-flowing charting system that augmented itself wherever the canvas permitted.
Credits
Art Director
Edward Phung
Creative Director
Peter Deak
Photographer
Racha Ayaso
